The North Central Synagogue in Tel Aviv, needed help producing on-brand copy for new pages in their website and community announcements.
Generic copy sounds like a brochure. AI copy is stiff and a turnoff.
So I built them a tool that writes it their way, every time.
Learned the brand voice from existing texts
Drafts optimized content that's on brand
Strips AI-sounding words and phrases
The anti-AI-slop filter
AI copy gives itself away fast, especially to the trained eye. So a filter runs every draft to remove any AI tells.
A second filter checks facts, compared with the brief to make sure all the details are 100% accurate.
The result is a tool their own team keeps using. On-brand copy in a fraction of the time, and not a single invented detail.
This one's a client tool, not a public demo. Happy to walk you through a sample.